Engineering copywriting

Build your route to success

We know that the engineering sector stands apart from the rest. Emotive, smart-talking copy won’t cut it unless it’s backed up by solid facts and figures.

Engineering services or products are not impulse purchases. Instead, every sale will have followed an enormous amount of consideration by experienced and knowledgeable professionals.

Our job is to make sure that these potential customers have all they need to make an informed buying decision. No bells, no whistles – just authoritative and expert content, time and time again.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Web copy and landing pages

First impressions may be important, but for the engineering sector it’s as much about what you have to say as how you say it. We make sure your content stands up to this scrutiny, all while getting your key messages across.

Descriptions of products and services

We deliver detailed, thorough pages that focus on features and benefits, all of which are fully SEO optimised.

Industry updates and news

Are you solving unique problems, or coming up with novel and interesting uses for your products? Either way, our blogs can help promote your brand, and bring in search engine traffic too.

Press releases

Our releases have been featured in numerous trade and national publications, raising the profile of brands across a range of technically challenging fields.

Technical white papers

Show off your company in the best possible light with unique research or guides that will inform and impress your audience.

See an example of our work


To discover more about how WooContent can help distinguish your engineering business, contact us today.