Automotive copywriting

Don't let your content take the back seat...

2016 was a record year for car sales in the UK, and that’s a sentiment echoed across the world, especially in emerging markets. As the automotive industry continues to grow online, and as technology makes the vehicles of today more complex than ever before, it is crucial for brands and businesses to build a standout digital persona.

In an industry driven by expert enthusiasts and professionals, it’s essential your business has content written by people that live and breathe their subject matter. If your words don’t convey that passion to the reader, you can be sure your competitors will win the race instead.

WooContent boasts a team of automotive copywriting experts that have many years of experience working in the industry. Whether you are a car dealership with a desire to overhaul your website or a spare parts retailer looking for product descriptions, we can produce cutting-edge copy that will establish your business as a well-respected leader in the global automotive community.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of automotive content that we can produce for you include:

Website copy

Images do a lot of the talking, but words drive engagement. We craft knowledge-led copy that will inspire your audience and establish a positive reputation for your brand. We understand the psychology behind keeping readers on your website, whether they’re browsing your products or learning about why your company is the one to trust.

Targeted landing pages

At the same time, we produce detailed and user-focused landing pages that supports both SEO and your marketing goals. By boosting your AdWord Quality Score, you can even lower your PPC spend.

Product descriptions and brochure copy

Make your catalogue as engaging as it is detailed, from exhaust manifolds and gearboxes through to brake discs, flywheels and, of course, complete vehicles themselves. The aftersales market alone has seen phenomenal online growth in recent years.

Descriptions play a key role in the consumer decision process, which is why we write copy that is focused on providing potential customers with all of the information they need.

Evergreen content

While we can keep your content up to the minute, there are some aspects of your online presence that will need to stand the test of time. For example, there is a significant amount of research involved in making decisions about cars, and we can make your website a trusted source of information. We will help steer your automotive brand to become an expert authority, as well as personalising your approach via your company history, your in-house experts and your accolades.

Blog posts

Turn words into sales and use your blog to showcase your accomplishments, from in-depth analysis of your latest products to reports from industry roadshows and conventions.

Press releases

Your product launch, your newly hired executive, your latest modification or the newest model of vehicle to hit the road. We have the skills needed to guide your story in a direction that makes an impact, boasting both national and international coverage via our award-winning press releases. We’ll ensure editors and journalists make your story their priority both in print and online.

Video content

At Woo, we realise that if you want to make a fantastic video, you need a compelling story. So whether you’re looking for an innovative brand video to be shared on social, or an informational tutorial highlighting the performance benefits of your latest model, we have the specialist copywriting solutions to jump-start your video content marketing.

Email marketing content

We’ll inject some fuel into your email marketing efforts by delivering best-in-class copy along with a strong content strategy to ensure that your audience receives customised content that inspires click-thorughs.

Brand storytelling

Our brand-story telling provides your company with a personal identity which gives customers an insight into what you are all about. So if your branding feels like its stuck in second gear, we can craft the words which keep your business on the inside track.

Interactive magazines

We have the expertise to create media-rich, interactive digital magazines to help you communicate with your audience in a compelling and innovative way. A combination of crystal clear imagery and down to earth writing puts your customers in the driving seat, and as soon as they imagine themselves behind the wheel with your products, they’re certain to buckle in for the ride.

See an example of our work 


To discover more about how WooContent can help your business, contact us today.