Copywriting Blog

Fashion content marketing trends for 2018

As ever, fashion in 2018 will be fast-moving. And just as en vogue styles change according to new trends, your content marketing strategy needs to adapt as well. In 2018 advances in artificial intelligence (AI), shoppable content, and online micromoments will see the cutting-edge fashion industry adapt to the digital revolution. ... Continue Reading

How to define a tone of voice for your business 

See if you can get through the next four sentences without a touch of discomfort: "We strive to adhere to the latest industry standards for each piece of expert content it produces for its clients. We're always chuffed to chat about concocting content that will go the whole nine yards. From multilingual to complex industry copy, we are ideally equipped to meet your requirements. Because if content is king, you could say we're its white horse -- delivering the goods at the right time, and always in style." ... Continue Reading


Why your fashion brand needs evergreen content

Evergreen content – defined as content that isn’t time-sensitive – is an integral part of any content strategy. In an industry as fast-paced as fashion however, it becomes increasingly difficult to produce high quality content that resists going stale in light of emerging trends. ... Continue Reading

Covent Garden soups

How food and drink brands use brand storytelling

People have been telling stories for thousands of years. We grow up with them, share them and tell our own. Good stories can make complex ideas easier to understand and help people relate to new concepts. When it comes to your brand, they show people not just how your business works but why you exist and why consumers should choose you. ... Continue Reading