Construction copywriting

Building your brand

For those operating in the construction industry, trust is everything – particularly at a time of considerable political and economic uncertainty.

Developing this kind of relationship is based on experience and authority. From independent contractors to listed housebuilders, we have provided copy to businesses of all shapes and sizes, demonstrating our ability to convey key messages in an accessible and effective way time and time again.

Whether you are looking for fresh website copy, or content for brochures and other marketing material, WooContent can provide a scalable solution that is focused on quality, all at a competitive price.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Targeted webpages

When it comes to creating the best landing pages, we have the complete toolkit. At Woo we will create engaging web copy that not only brings in traffic, but also drives sales and leads.

Service and product descriptions

The construction sector is extremely varied, so it’s important to help your audience understand your offering in detail, whether it’s equipment leasing or a fully managed construction project. We understand the terminology you need to convey your expertise, but also how to make the language you use relatable. That way, your clients know you’re on the same page.

Evergreen webpages

While the sector is always moving forward, there’s some knowledge that remains constant. It’s here that we can put your expertise into action, showing both clients and industry insiders that you’ve got plenty of acumen behind your brand.

Blog posts

Keeping customers and clients updated on your business is a great way of maintaining visibility, as much as it is providing valuable information and resources. Either way, all of our blogs are optimised for search engines as well as customers. Blogs are also a superb way of showcasing your most defining recent projects, any awards you’ve won, and the accolades of your clients and industry peers.

Press releases

As well as national media, we also have an excellent track record in gaining coverage in leading industry publications for our clients, including and Construction Manager Magazine.

Email marketing content

At Woo we craft great copy along with a compelling content strategy to ensure that your email marketing efforts
build your brand and grow your business.

Product and services video content

Quality video content can help elevate your business and embrace its personality. Our videos capture your customers’ interest while communicating your brand proposition. So whether you’re looking to create instructional webinars, product demonstrations or even a client testimonial, our expert writers have the industry know-how to construct video content that converts.

See an example of our work 


To discover more about how WooContent can help your construction business, contact us today.