Financial services copywriting

Investing in your brand

A combination of regulations and deadlines make marketing in the finance sector challenging as it is always evolving. You need copy that both expresses your firm’s professional knowledge among industry contemporaries, but also engages end users. On top of that, your content has to also pass the scrutiny of bodies such as the FSA.

Whether you offer consultancy, investments, insurance or wealth management services, our team of carefully selected and experienced copywriters bring you the level of expertise this highly specialised field demands.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Landing pages

Effective landing page copy supports the customer decision-making process, and we can ensure anything from the perks of the newest bank account to the characteristics of a complex insurance policy are communicated transparently and with personality.

Service page descriptions

Our service descriptions are entirely compliance-friendly, making everything from dynamic underwriting and asset finance to life insurance and smart investment strategy jargon-free to your customers.

Whitepaper resources

Our experienced financial writers deliver accurate, insightful and effective white papers that will establish your brand as a thought leader and offer content of real value to your potential clients and investors.

Blog posts

Leading finance brands trust us to deliver blog content that positions them in the best light and resonates with their readers. This includes personality pieces, such as testimonials from happy customers, through to coverage on awards you’ve won or new services you’ve launched that your peers in the financial world can relate to.

Press releases

As specialists in integrating SEO, social media and PR, our content will be always be fully optimised for search engines and targeted to your unique audience so you can grow your brand online.

Evergreen content

We produce superior evergreen content that will establish your brand as an expert authority within the field of finance, bringing you a steady return on your investment.

See an example of our work 


To discover more about how WooContent can help your agency, contact us today.