Gaming copywriting

Level-up your marketing style

In an age where some video games are more profitable and successful than Hollywood blockbusters – we’re looking at you, GTA V – finding the right copywriters to help you reach the next level can make a huge difference to how people perceive your game.

Well-written copy is the difference between gamers thinking your product could be the next Minecraft or Call of Duty, or another Sonic Boom. At WooContent we see the creative process as a co-op rather than a multiplayer, working with your business to understand exactly what your product has to offer and what goals we’re going to help you achieve.

Whether you’re looking for powerful press releases or detailed product descriptions, knock-out social media content or even in-game text, our team have the passion and industry knowledge to help your games become the next big thing.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Online copy

Capture attention right from the get-go with SEO optimised landing pages, designed to keep avid gamers reading and hook in newbies left, right and centre.

Game descriptions

Help your audience experience gameplay before they’ve even made a purchase, with vivid descriptions and engaging copy, all optimised for SEO.

Evergreen content

While so much in gaming is forever being updated, game reviews and how-tos are just a few of the things that can have a lasting life online. Written with permanence in mind, our content helps keep you a gamer’s first choice for information.

Blog posts

From interactive quizzes to best-ofs and closer-look-ats, our blog posts are written with SEO and social media in mind. Don’t just get your audience talking, get them sharing.

Press releases

Our press releases are award-winning and have captured the attention of press around the globe. We plan and create each piece with everything it needs to attract attention to your games and generate serious interest.

In-game text

Not feeling inspired by your in-game text, or just too busy to give it the time it needs? Let us work our magic and put those final touches on some of the most important bits of copy.

See an example of our work 


To discover more about how WooContent can kick-start your games, contact us today.