Insurance copywriting

Clarity is the best policy

Working with insurance underwriters, brokers and other intermediaries, we understand that insurance is a service that’s necessary but not always valued. However, we can build your brand by increasing your authority, search rankings, web traffic and social reach through the use of content. We’re experts at cutting out jargon too, translating complex insurance terms into clear and effective text.

Our experienced insurance copywriters write in a personable way that is easy to understand and use language that potential customers want to hear. We explain that they’ll be getting full and transparent cover, that you understand how valuable and meaningful their home, possessions, health and pets are to them, and that their claim will be handled with care and attention.

Our web copy is also formatted with SEO in mind in order to increase traffic and search results so that browsers convert to policyholders. From press releases announcing new brands and products, to authoritative industry blogs and SEO articles, our insurance copy demands attention.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Landing pages

We cover all the bases with clear and inviting landing page copy that encourages people to stay on your website. We will help solidify your trustworthiness with content that is transparent and honest.

Policy pages

Insurance service pages needn’t be dry, and we can inject some personality into your descriptions while still being concise and providing all the facts.

Evergreen content

Some things in the industry never change. With our help, creating long-lasting resources on your site will help it rank higher in search engines and become a trusted source of insurance-related information.

In-house and guest blog content

We’ll boost your authority by producing content for industry blogs and influential insurance-based websites. By creating SEO articles on your own website, we’ll also highlight the latest trends in insurance and promote policies you want to sell in an interesting way.

Clear and concise white papers

White papers are an important guidance tool in the complex industry of insurance. We produce white papers that will explain your company’s view on a relevant topic in a simplified way and place you as an expert in the field.

Link-building press releases

When you launch a new service or brand, you want it to be heard about. Our award-winning press releases have garnered national and international coverage for clients, strengthening their brand and gaining important online coverage to create conversions.

See an example of our work


To discover more about how WooContent can help your insurance business, contact us today.