Legal services copywriting

Do your content justice.

In a competitive sector, presenting a distinctive voice is essential. From representation and consultations, through to injury claims, employment law and the writing of wills, your diverse range of services must be communicated to clients in a grounded, uncomplicated manner, all while maintaining the respect of your peers and demonstrating your professionalism.

Putting together content that conveys your ethics, shows your expertise and differentiates your team of legal professionals is a vital element of your online presence.

Drawing from a team of experts with a wealth of familiarity with the legal field, WooContent offers tailor-made solutions that will put your content ahead of the competition.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Website content

The bedrock of your online presence, your site is the how, where and why of your practice and approach, giving clients and legal professionals alike both an at-a-glance view of your service portfolio, as well as an in-depth understanding of even the most complex of case types.

Descriptions of products and services

When the time has come for a more detailed look at the processes and procedures of your practice, a full description page gives every prospective client the opportunity to understand your message with clarity.

Evergreen content

Times always change, but your professionalism is a constant. Communicate that through evergreen content, a way to sustain a consistent presence within the legal sector through intelligent content that conveys your values, ethics and services.

Industry news and blog posts

Keep both your peers and your clients updated on the progression and accomplishments of your firm through approachable, informative blog posts. From landmark cases and the acquisition of awards to the introduction of new team members and the growth of your firm, your blog will enable you to convey your story in an engaging and enriching way.

Press releases

When major events occur and the voice of your website alone isn’t enough, let the world know what you stand for in language that engages with journalists and enables them to prioritise the coverage you deserve.

Email marketing content

At Woo we craft great copy along with a compelling content strategy to ensure that your email marketing efforts deliver the right message to your stakeholders, clients and industry bodies.

See an example of our work 


To discover more about how WooContent can help distinguish your legal services, contact us today.