Medical copywriting

Give your website a health-check

With more people than ever turning online for healthcare advice and services, it’s never been more important to get your web content right. Our specialist writers can provide you with fully-researched, easy-to-understand web content that engages your patients and clients and establishes trust.

Our writers have extensive experience in medical writing and healthcare copywriting, having produced sector-specific online and off-line content including patient information packs, medical press releases, procedure care guides, and disease-awareness campaigns amongst much more.

All of our writers are also focused on writing in plain English, within FDA guidelines, to make sure complicated ideas are explained as clearly as possible. All our content is created with search engines in mind too, and can be targeted with both short and long tail keywords.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Informative web pages

We know that healthcare copywriting has to cover authoritative scientific content and sensitive topics, which is why our web copy is informative, compliant and always has the reader in mind.

Descriptions of services

Being clear about the services you provide is paramount. We’ll cut out the medical jargon to provide content that’s both concise and factual. Our skilled team of writers possess highly specialised knowledge of medical laws and and will help build confidence and trust around sensitive topics, services and products.

Evergreen industry content

All of our evergreen content will follow best practice in medical copywriting, meaning your content will be optimised for search engines while remaining easy to understand.

Blog posts

Medical blogs can be a great media platform as they not only improve your search visibility but they also help to leverage relationships with patients. Our blog content will supplement your main website copy, drive traffic to your website and position you as an industry leader.

Link-building press releases

When you need to get your message out to industry experts and journalists, we’ll provide you with professional press releases and a range of contacts to ensure you get the exposure you deserve.

Healthcare resourses

As a medical professional you will want your content to be informative and accountable, we will make sure that your online resources and fact sheets are clear and up to date.

Medical white papers

Healthcare industry white papers build authority by providing customers, competitors and the wider market with medical information supported by clinical evidence. Our team of writers can help deliver weighty reports in a way that is manageable and engaging for readers.

See an example of our work


To discover more about how WooContent can help your agency, contact us today.