Recruitment copywriting

Content that does the job

Recruitment copywriting is hard. After all, you’re not just trying to sell a product – you’re trying to convince your audience to make a jump into the unknown with a new career, which may even include moving home or even changing the country in which they live.

We all know that recruitment agencies are facing increasing competition, too. There are more head-hunters and agencies out there now than ever before, with research firm Sonovate reporting almost 3,000 new agencies entering the UK market in Q1 2016 alone. Combine that with a 10% increase in new startups this year, as well as a broader range of job hunting websites and a more demanding applicant pool, and there is plenty to overcome.

At WooContent, our copy has a solid track record of turning applicants into happy employees. This is thanks to our team of writers, editors, search optimisation specialists and recruitment sector veterans, all of which have the knowledge, passion and skills to help you ramp up your talent acquisition campaigns.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Website copy

Landing pages are the foundations of your website. Our proven methods enable your voice to ring clear throughout, resulting in an accessible format for your clients while keeping a professional tone.

Job advertisements and company profiles

Writing a stand-out job description is an essential step for attracting qualified candidates. Our expert recruitment copywriters have the know-how to craft compelling and informative copy that paints an accurate picture of the role and inspires applications.

Evergreen content

There are some aspects of what you do that won’t ever change, yet still provide valuable information. From industry profiles to interview tips and insider knowledge, we can help create long lasting content that will support your sales funnel.

Blog posts

By entrusting your blog posts to our writing team, you can talk about your proudest moments and most exciting developments with precision and personality. Our tone of voice will match yours, taking the hassle out of connecting that narrative with your clients and end users.

Press releases

If you’ve opened a new branch office and want the local paper to know, or you’ve just won the industry award that’s made you the envy of your peers, we can make sure you deliver that message at the right time.

See an example of our work


To discover more about how WooContent can help your agency, contact us today.