Retail copywriting

Investing in quality content that sells…

The retail industry is huge, covering everything from wholesale and logistics through to specialist sectors such as floristry and pharmaceuticals. At WooContent we believe that no matter the size of your business, content should always be structured towards understanding and meeting the specific needs of your audience.

Our team is made up of experienced writers and editors, who work together to provide expert knowledge across all areas of this vast industry. We have a deep understanding of how the sector works and combine the best practices in content creation and SEO to deliver real value for your investment.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce include:

 Landing pages

Whatever your field, we can produce engaging landing pages with the power to attract and maintain the interest of consumers.

Product descriptions

From food and beverages to sporting equipment, our team have experience in writing informative product and service descriptions that clearly showcase what your business has to offer.

Evergreen content

The ability to position yourself as an expert in your field is invaluable. Our evergreen content does just that, making sure that the voice of your business is seen as one to trust.

Blog posts

Blog content is big business these days. In order to make your mark, we understand that posts need to be truly original and of genuine value to the reader. We will create blog content that is interesting, useful and entertaining and more importantly able to convert consumers.

Press releases

Our award-winning press releases have gained both national and international coverage. No matter the subject, we can give your story the voice it needs to be heard.

Branded e-newsletters

If you find it a challenge to regularly come up with newsworthy email content then the team at WooContent are on hand to create inspiring ideas that generate clickthroughs.

Shoppable content

Whether you’re looking to create an editorial piece about a new product, or an interactive lookbook about a new line, we will ensure your content supports your sales pages and is optimised for conversions.

Point of sale

Our promotional copy is designed to attract consumer attention and to promote your brand. So if you’re looking for signage, product sheets or eye-catching advertising displays, we have the creative solutions capable of stimulating purchases directly at the point of sale.

See an example of our work 


To discover more about how WooContent can help your retail business, contact us today.