Fashion copywriting

Stylish content that’s the perfect fit…

Fashion is one of the most saturated markets within the online space. In order to make your mark, you need to be creating fresh and engaging content with a truly unique message.

At WooContent, we are able to produce everything from on-brand blog posts to influential product descriptions at speed and scale. Whether you’re focused on increasing consumer engagement or are simply looking to find your online niche, our forward-thinking team are able to help.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce include:

Dedicated fashion landing pages

We produce fresh and exciting landing page copy that is supportive of both SEO and user experience. With the addition of striking visuals and interactive elements, we can effectively engage consumers with your brand right from the start.

Detailed product descriptions

Individual product pages are vital in giving consumers an idea of how a garment is likely to fit and feel. We are able to produce descriptions that both inform and inspire, giving your audience the details needed to influence the decision process.

Evergreen fashion resources

If you’re looking to create content that lasts, then evergreen resources and style guides can provide you with a steady stream of traffic that doesn’t diminish over time. So whether it’s a style glossary, or tips from a fashion expert, our fashion writers have the industry knowledge to create inspiring content to keep your brand in the spotlight.

Branded blogs

With both big brands and independent bloggers dominating the fashion sector, content needs to be truly one-of-a-kind. Ours is underpinned by both SEO and social media to make sure that your brand gets the very most out of every word.

Interactive lookbooks

Invite your customers to see your products in action with an interactive lookbook. Not only are they completely crawlable by search engines, but they also provide users with an immersive interactive shopping experience, complete with video content, audio and shoppable links.

 Press releases

Our award-winning press releases have gained both national and international coverage. Maybe you’re launching a new collection or a major influencer has been seen wearing your brand? We’ll give your story the voice it needs to shine.

Product videos

There’s no denying that video marketing is a hot topic in the retail world right now. So whether it’s a fashion show reel, a promotional clip, or a branded video advert, our strategic copywriters have the solutions to create digital campaigns that are always on trend.

See an example of our work


To discover more about how WooContent can help your fashion brand, contact us today.