Sports copywriting

Content that scores big

With each of the top ten sports in the world pulling in between 450 million and four billion fans, the competition for engaging this enormous market is fierce, to say the least.

Edging out your competition is more than reporting statistics, percentages and goals, too. It’s about capturing the hearts and minds of fans beyond the game with a compelling brand identity and story.

WooContent’s team of copywriters live and breathe sport. Whether you are a golf equipment retailer looking for powerful product descriptions or a betting company in need of winning articles or blog posts to attract new customers, our expert writers have all your bases covered.

Having written in a variety of mediums, from glossy magazine publications to successful online sports blogs, our professional writers can keep up with exciting, on-the-go developments. From rugby to surfing, cycling to tennis, martial arts to basketball and more, they are passionate about the ever-changing sports world and turn this passion into actionable, engaging content that suits your brand’s image and voice.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Landing pages

Effective landing pages don’t pull any punches and drive traffic toward a goal, whether that is sharing your content, purchasing your products or increasing engagement with your site.

Equipment descriptions, instructions and guides

Help athletes and fans discover the best equipment for their needs before they use it, with vivid descriptions, engaging how-to instructions and useful guides that compel action.

Evergreen content

Though the sports realm is constantly changing, we can write high quality, long-term content that establishes trust in your brand. Our evergreen copy draws in valuable traffic that retains authority season after season.

Magazine & newspaper articles

Print publications require a different set of writing skills than online mediums. From concise, journalistic-style newspaper articles to captivating, magazine pieces, our copywriters know how to engage from start to finish.

Blog posts & online sports blogs

From interactive quizzes and current fact sheets to top-10s and behind-the-scenes features, our blog posts are written with social sharing in mind, not to mention SEO optimisation for even greater reach.

Video content & podcast scripts

Sports podcasts and videos amp up your content for listeners and viewers, creating an immersive – and extremely shareable – medium. Our writers can develop scripts that go the extra mile and keep your fans coming back.

Interactive magazines and newsletters

Modern sports content means interaction and personalisation. Through interactive magazine and newsletter content, we can drive traffic to your site and optimise articles that best fit your followers’ needs.

 See an example of our work


To discover more about how WooContent can help your sports business, contact us today.