Travel copywriting

Content that goes further

The past decade has seen an enormous shift in the travel sector. High street agencies have shut down in droves, and have been replaced with a web-based model that allows suppliers to communicate directly with consumers. For those working in this fast-growing industry the opportunities are vast – provided you can meet the demands of an increasingly engaged and informed audience.

Our award-winning team have produced everything from content hubs to interactive quizzes for a whole host of travel brands. With experience working for luxury tour operators like ClubMed and Trailfinders, as well as discount deal sites including Holiday Hypermarket and, our travel writers produce copy that demands the attention of holidaymakers and globe-trotters of every kind.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Types of content

Some of the popular formats of content that we can produce for you include:

Landing pages

We produce SEO-optimised landing pages for destinations, accommodation, tour operators and more, packed with relevant and useful information.

Descriptions of products and services

Travel is about selling an experience, and our product and service descriptions bring your brand’s offerings to life.

Evergreen content

While much of the travel industry is an ever-changing tide, we can produce evergreen reference content that holidaymakers will come back to for guidance during their future planning processes.

Destination blog posts

Written with SEO and social media in mind, our blog posts range from the fun to the factual and the interactive to the informative, all with the aim of entertaining your audience and making them want to book their next adventure.

Press releases

Our travel campaigns have won awards, commanding the attention of the national and international press, and are carefully crafted to ensure that your story has everything it needs to be heard.

Targeted email campaigns

Our creative campaigns cut through the inbox clutter and get your brand proposition heard. So whether it’s a latest travel package, user-generated content or simply a link to your latest blog article, we will create striking subject lines and email content that demands attention.

Interactive brochure content

We have the expertise and resource to create interactive brochures which inspire and engage would-be holiday makers. Not only are they completely crawlable by search engines, but they also provide users with a unique interactive travel shopping experience.

See an example of our work


To discover more about how WooContent can help transform your travel business, contact us today.